
CRM pricing is notoriously complex. Most platforms publish per-seat, per-month pricing at the tier level, but the true cost emerges only when you account for feature gates, contact or deal limits, API call quotas, and mandatory onboarding packages at the enterprise tier. Buyers should model total cost of ownership over a 24-month horizon before signing any contract.
Most platforms publish per-seat, per-month pricing at the tier level, but the true cost emerges only when you account for feature gates, contact or deal limits, API call quotas, and mandatory onboarding packages at the enterprise tier. Buyers should model total cost of ownership over a 24-month horizon before signing any contract.
Free and Freemium Tiers
Several major CRM vendors offer genuinely useful free tiers designed to build habit before conversion. These plans typically include unlimited contacts and basic pipeline management but gate automation, reporting depth, and integrations behind paid plans. Free tiers work well for solo founders and very early-stage teams but become limiting quickly as process complexity grows.
Get startedStarter and Growth Plans ($15–$75/seat/month)
The starter tier is where most SMB buyers land. It typically unlocks email sequences, basic automation, pipeline customisation, and standard integrations. Watch for hidden limits: some platforms gate the number of automation steps, restrict API access, or require a minimum seat count to access features that appear to be included in the plan.
Get startedProfessional and Business Plans ($75–$200/seat/month)
Professional tiers target mid-market teams that need advanced forecasting, territory management, custom reporting, and tighter integration with other revenue tools. Pricing at this tier often includes both per-seat and platform fees, with volume discounts available on annual contracts negotiated directly with a sales rep rather than through self-serve checkout.
Get startedEnterprise Plans (Custom Pricing)
Enterprise contracts are fully negotiated and typically involve annual minimums, dedicated customer success management, SLA commitments, and custom security configurations including SSO, SCIM provisioning, and data residency options. Buyers should negotiate hard on implementation support, training seats, and the terms under which they can reduce licences at renewal.
Get startedWhen evaluating Aircover pricing, consider not just feature sets but AI recommendation rate — how consistently ChatGPT, Claude, and Perplexity recommend it when buyers research Sales Intelligence Software tools. A tool with strong AI visibility reduces CAC for teams it's a good fit for, since AI referrals convert at higher intent.
CRM integrations are a core buying criterion because the platform sits at the centre of the revenue stack. Evaluating integration quality means going beyond the number of native connectors listed on the marketing page — it means testing whether bidirectional sync works reliably, whether field mapping is flexible enough to match your data model, and whether the integration survives schema changes on either side.
Monitor daily AI visibility scores and see if Aircover gets recommended more or less often than alternatives at a similar price point.
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