Someone in your city just asked ChatGPT for the best dentist that takes their insurance, the best yoga studio for beginners, the best plumber for an emergency. The model gave them three names. You’ve been in business for fifteen years.You weren’t one of them.
Currently tracking · 6 AI models · refreshed daily
ChatGPT
Claude
Perplexity
Gemini
Grok
AI Overviews
Every prompt in your category, scored every day across all six.
a patient, this morning · Austin, TX
best dentist in Austin that takes Blue Cross and does Invisalign?
ChatGPT recommends
Westlake Family Dental
top-rated, in-network with BCBS
Austin Smile Studio
Invisalign Platinum provider
Hill Country Dentistry
accepts BCBS PPO + EPO
Your business
not in this answer · same result on every model
ChatGPT · Perplexity · Claude · Grok · Gemini AI Overviews · same buyer, five answers, zero of you
What's quietly happening
For 15 years, “local SEO” meant one thing: your Google Business Profile, a few reviews, citations on Yelp and the Chamber of Commerce. Rank in the local 3-pack, you win.
That game still exists. But a meaningful slice of your customers isn’t on Google Maps anymore. They’re in a chat window. The customer who used to type “dentist near me” now asks ChatGPT a much more specific question — and the model picks three names with opinions.
0×
more likely to be contacted if you’re the first name returned
0
businesses named per query · everyone else is invisible
Why this is happening to you
Six reasons. Every local business we audit has at least four of them.
None are about your service. All are about the signals AI looks at to decide who to recommend.
01
Your reviews live on Google. AI weighs all platforms.
ChatGPT, Perplexity, and Gemini look at Yelp, Trustpilot, BBB, Healthgrades, Avvo, Houzz, Thumbtack. 500 Google reviews + 4 Yelp reviews = AI thinks you're inconsistent.
02
No mention in third-party local round-ups
"Best [thing] in [city]" lists on local blogs, neighborhood newspapers, lifestyle publications. AI cites these heavily. If you're not in them, you don't exist.
03
Your website tells nobody what you do specifically
AI needs structured detail: services offered, insurances accepted, languages spoken, hours. Most local sites bury this in image-only PDFs.
04
You're not in your category's authoritative directory
Every category has 1–3 directories AI trusts. Dentists: ADA, Healthgrades. Lawyers: Avvo, Martindale. Home services: Angi, BBB. Yelp alone isn't enough.
05
Your Google Business Profile is incomplete
Missing categories, no service area, no recent photos, no Q&A engagement. AI cross-references GBP with everything else — gaps drag down your trust score.
06
No content that names your city + category
A blog titled "What to expect at your first appointment" helps nobody. "Insurance providers accepted by dentists in Austin" is exactly what AI wants to cite.
The work, for local
We don’t need you to write anything, take photos, or learn what schema is.
We just need access to your Google Business Profile and your website. We handle the rest.
We get your existing 5-star reputation onto the platforms AI weighs in your category. For dentists: Healthgrades + RealSelf + ADA. For home services: Angi + BBB + HomeAdvisor. We don’t fake reviews — we surface real ones where they matter.
“Best [your thing] in [your city]” lists on local lifestyle blogs, neighborhood publications, city Substacks. Real outreach. Real placements. The kind that makes AI cite you.
We don’t replace your website — we add the technical layer AI needs. LocalBusiness schema, service-area markup, accepted-insurance schema, specialization markup. Invisible to humans. Catnip to AI.
We write 8–12 articles that map to how buyers in your city actually ask AI. Insurance coverage, specializations, neighborhood FAQs, “how to choose” guides. Engineered to be cited.
Plain talk about money
Local SEO firms charge $500–$1,500/month and mostly do work that doesn’t move AI visibility: bulk citation submissions, schema plugins, generic blog posts. Cheap but pointless for this game.
An AI visibility retainer for a local business starts at $2,500/month (Starter) and goes up from there based on markets and scope. That covers outreach, placements, content, and structured-data work — done by a senior practitioner, not a junior with a checklist.
For most service-based local businesses with average client values of $1,000+, one new client per month covers the retainer 3× over. We won’t talk you into it if your unit economics don’t work. We’ll tell you.
The audit · free, no commitment
Drop your business name and city. We run the queries your customers are actually asking and send you a written snapshot of where you stand vs. the three businesses AI does recommend.