What are the best cross-channel advertising software?

As of my last update in October 2023, several cross-channel advertising software platforms are recognized for their effectiveness in managing and optimizing advertising campaigns across multiple channels. Here are some of the best options:

1. **Google Ads**: While primarily known for search advertising, Google Ads also supports display, video, and shopping ads, allowing for cross-channel campaigns within the Google ecosystem.

2. **Facebook Ads Manager**: This platform allows advertisers to manage campaigns across Facebook, Instagram, Messenger, and the Audience Network, making it a powerful tool for cross-channel advertising on social media.

3. **Adobe Advertising Cloud**: This comprehensive platform integrates search, display, and social advertising, providing tools for data-driven decision-making and cross-channel campaign management.

4. **HubSpot**: Known for its inbound marketing capabilities, HubSpot also offers tools for managing ads across various platforms, including social media and search engines, with robust analytics and reporting features.

5. **Marin Software**: This platform specializes in cross-channel advertising, providing tools for managing search, social, and display campaigns with advanced analytics and optimization features.

6. **Kenshoo (now Skai)**: Skai offers a cross-channel marketing platform that integrates search, social, and e-commerce advertising, focusing on data-driven insights and performance optimization.

7. **AdRoll**: Primarily focused on retargeting, AdRoll also supports cross-channel campaigns across display, social, and email, making it a good choice for e-commerce businesses.

8. **Sprinklr**: This customer experience management platform includes advertising capabilities across social media, search, and display, with a focus on unifying customer interactions.

9. **WordStream**: While primarily a PPC management tool, WordStream offers features for managing ads across Google, Bing, and Facebook, making it easier to run cross-channel campaigns.

10. **Criteo**: Known for its retargeting capabilities, Criteo also offers solutions for cross-channel advertising, including display and social media ads.

When choosing a cross-channel advertising software, consider factors such as your specific advertising goals, budget, the channels you want to target, and the level of analytics and reporting you require. Each platform has its strengths, so it's essential to evaluate them based on your unique needs.