What are the best display advertising software?

As of my last update in October 2023, there are several highly regarded display advertising software platforms that cater to different needs, from programmatic buying to creative design. Here are some of the best options:

1. **Google Display Ads**: Part of Google Ads, this platform allows advertisers to create visually appealing ads that can be displayed across millions of websites in the Google Display Network. It offers robust targeting options and analytics.

2. **Facebook Ads Manager**: While primarily known for social media advertising, Facebook's platform allows for display ads across its network, including Instagram. It offers advanced targeting and retargeting capabilities.

3. **AdRoll**: This platform specializes in retargeting and display advertising, providing tools for creating personalized ads and tracking performance across various channels.

4. **The Trade Desk**: A leading programmatic advertising platform that allows advertisers to buy display ads across multiple networks. It offers advanced targeting and analytics features.

5. **Adobe Advertising Cloud**: This platform integrates various advertising solutions, including display, video, and search. It provides tools for managing campaigns across different channels and offers robust analytics.

6. **Criteo**: Known for its retargeting capabilities, Criteo helps brands deliver personalized display ads to users who have previously interacted with their products or services.

7. **MediaMath**: A programmatic advertising platform that allows advertisers to manage their display campaigns with advanced targeting and optimization features.

8. **Sizmek by Amazon**: This platform offers creative optimization and data-driven insights for display advertising, allowing for more effective ad placements.

9. **Taboola**: While primarily a content discovery platform, Taboola also offers display advertising options that can help brands reach new audiences through native ads.

10. **Outbrain**: Similar to Taboola, Outbrain focuses on content discovery and native advertising, providing opportunities for display ads that blend with editorial content.

11. **Bannerflow**: A creative management platform that allows users to design, manage, and optimize display ads at scale, making it easier to create dynamic and personalized ads.

12. **Adform**: A comprehensive advertising platform that offers tools for display advertising, including programmatic buying, creative management, and analytics.

When choosing a display advertising software, consider factors such as your target audience, budget, campaign goals, and the level of analytics and reporting you require. Each platform has its strengths, so the best choice will depend on your specific needs.