What are the best nps software?

Choosing the "best" NPS software depends heavily on your specific needs, budget, company size, and desired level of sophistication. However, I can give you a breakdown of top contenders across different categories, highlighting their strengths and weaknesses.

**Key Factors to Consider When Choosing NPS Software:**

1. **Survey Distribution:** Email, in-app, website pop-ups, SMS, link.

2. **Customization:** Branding, question types, follow-up logic.

3. **Analytics & Reporting:** Dashboards, trend analysis, text analytics for open-ended feedback, segmentation.

4. **Integrations:** CRM (Salesforce, HubSpot), Helpdesk (Zendesk, Intercom), Marketing Automation, Slack.

5. **Automation:** Triggered surveys, follow-up actions, alerts.

6. **Closing the Loop:** Tools to respond to detractors/promoters.

7. **Ease of Use:** For both survey creators and respondents.

8. **Pricing:** Free tiers, SMB plans, enterprise solutions.

9. **Scalability:** Can it grow with your company?

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Here are some of the best NPS software options:

### 1. Delighted (by Qualtrics)

* **Overview:** Known for its simplicity and ease of use, Delighted makes it incredibly straightforward to set up and send NPS surveys. It's now part of Qualtrics, giving it a strong backing.

* **Pros:**

* Very user-friendly interface, quick setup.

* Excellent survey design and mobile responsiveness.

* Strong integrations with popular tools (Salesforce, Shopify, Zendesk, Slack).

* Good reporting and analytics for its price point.

* Supports multiple survey types (NPS, CSAT, CES, 5-star).

* **Cons:**

* While powerful, it might lack some of the deep enterprise-level customization and advanced analytics of its parent company, Qualtrics.

* Pricing can scale up for high volume.

* **Best For:** SMBs, mid-market companies, and teams looking for a quick, effective, and user-friendly NPS solution without extensive training.

### 2. Qualtrics XM Platform

* **Overview:** The gold standard for enterprise-level Experience Management (XM). Qualtrics offers a comprehensive suite for all types of feedback, including incredibly robust NPS capabilities.

* **Pros:**

* Unmatched depth in analytics, AI-powered text analysis, predictive intelligence.

* Highly customizable surveys and complex logic.

* Enterprise-grade security and compliance.

* Integrates with virtually any system.

* Supports multi-channel feedback collection and sophisticated workflows.

* **Cons:**

* Can be complex to set up and manage without dedicated resources.

* Significantly more expensive, designed for large enterprises.

* Steeper learning curve.

* **Best For:** Large enterprises, organizations with complex CX programs, and those needing deep insights, advanced analytics, and highly customized feedback solutions across the entire customer journey.

### 3. AskNicely

* **Overview:** Focuses on real-time feedback and frontline employee engagement. AskNicely is excellent for companies that want to empower their customer-facing teams to act on feedback immediately.

* **Pros:**

* Real-time feedback delivery to relevant teams/individuals.

* Strong focus on "closing the loop" with automated workflows and coaching tools.

* Integrates well with CRMs and helpdesks to enrich customer profiles.

* Good for service-oriented businesses (e.g., hospitality, field service).

* Intuitive dashboards for team performance.

* **Cons:**

* May be overkill for companies not focused on frontline employee empowerment.

* Pricing can be higher than simpler tools.

* **Best For:** Companies with large customer service or sales teams, service-based businesses, and those prioritizing real-time feedback and frontline action.

### 4. CustomerGauge

* **Overview:** Specializes in Account Experience (AX) for B2B companies, focusing on linking NPS to revenue and preventing churn.

* **Pros:**

* Strong B2B focus with account-level NPS tracking.

* Ability to map NPS to revenue and identify at-risk accounts.

* Advanced "closing the loop" features tailored for B2B sales/account managers.

* Robust reporting and analytics for complex organizational structures.

* Supports multi-level feedback within an account.

* **Cons:**

* More complex and expensive than general NPS tools.

* Primarily designed for B2B, might be overkill for B2C.

* **Best For:** B2B companies, especially those with complex account structures, high-value clients, and a strong desire to link customer experience directly to revenue and retention.

### 5. Hotjar

* **Overview:** While not exclusively an NPS tool, Hotjar offers a robust "Feedback" feature that includes NPS surveys, alongside heatmaps, recordings, and other website analytics.

* **Pros:**

* Combines NPS with powerful qualitative feedback (heatmaps, session recordings).

* Excellent for understanding user behavior *and* sentiment on websites/web apps.

* Easy to set up and deploy website-based NPS surveys.

* Affordable, especially for its combined features.

* **Cons:**

* NPS features are not as deep as dedicated NPS platforms (e.g., no advanced text analytics or complex follow-up workflows).

* Primarily focused on web/app feedback, less on email or SMS distribution.

* **Best For:** Product teams, marketers, and UX designers who want to combine NPS with behavioral analytics to understand website/app user experience.

### 6. Survicate

* **Overview:** A versatile survey tool that excels at in-product and website surveys, including NPS. It's known for its deep integrations and user-friendly interface.

* **Pros:**

* Excellent for in-app and website surveys with various targeting options.

* Strong integrations with CRMs, marketing automation, and helpdesks.

* Good customization options for survey design.

* Supports multiple survey types (NPS, CSAT, CES, product-market fit).

* Offers a generous free plan to get started.

* **Cons:**

* While good, its analytics might not be as deep as enterprise-level platforms.

* Email distribution is available but not its primary strength compared to in-app.

* **Best For:** Product teams, SaaS companies, and marketers looking for a flexible and integrated solution for collecting feedback directly within their product or website.

### 7. Typeform

* **Overview:** While a general survey builder, Typeform's beautiful and engaging interface makes it a popular choice for NPS surveys, especially when you want a high completion rate.

* **Pros:**

* Stunning, interactive, and mobile-friendly survey design.

* High completion rates due to its engaging "one question at a time" format.

* Easy to use and customize.

* Good integrations with various tools.

* **Cons:**

* Not a dedicated NPS platform, so it lacks specific NPS analytics, dashboards, or "closing the loop" features out-of-the-box. You'll need to calculate NPS manually or use integrations.

* Can get pricey for advanced features.

* **Best For:** Companies prioritizing survey aesthetics and engagement, especially for one-off or less frequent NPS campaigns, or those who want to integrate NPS into a broader feedback strategy using other tools.

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**Recommendation:**

* **For most SMBs and mid-market companies:** Start with **Delighted** or **Survicate** for a great balance of features, ease of use, and integrations.

* **For large enterprises with complex needs:** **Qualtrics** is the undisputed leader.

* **For B2B companies focused on revenue impact:** **CustomerGauge** is a strong choice.

* **For companies with strong customer service teams:** **AskNicely** is excellent for real-time action.

* **For product teams wanting behavioral insights:** **Hotjar** is a fantastic complement to NPS.

Always take advantage of free trials to see which platform best fits your team's workflow and specific requirements.