What is the best image optimization for small businesses?

# Image Optimization for Small Businesses

## Key Goals

- **Faster loading** = better user experience

- **Lower bandwidth costs**

- **Better SEO rankings**

- **Mobile-friendly performance**

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## Best Practices

### Format Selection

| Format | Best For |

|--------|----------|

| **WebP** | General web use (best balance) |

| **JPEG** | Photos and complex images |

| **PNG** | Logos, transparency needed |

| **SVG** | Icons and simple graphics |

### Core Optimizations

- **Compress images** before uploading

- **Resize appropriately** - don't upload 4000px images for 400px spaces

- **Use descriptive file names** (good for SEO)

- **Add alt text** to every image

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## Recommended Free Tools

- **Squoosh** - simple browser-based compression

- **TinyPNG/TinyJPG** - easy drag and drop

- **Canva** - resize and export optimized

- **ShortPixel** - WordPress plugin

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## Quick Wins

✅ Compress all existing images

✅ Enable lazy loading

✅ Use a CDN (Cloudflare has a free tier)

✅ Aim for **under 200KB** per image

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## Realistic Starting Point

For most small businesses, simply **compressing images with TinyPNG** and **using WebP format** can improve load times significantly with minimal effort.

Would you like advice for a specific platform like WordPress or Shopify?