What demand side platform (dsp) is best for enterprise teams?

# Best DSPs for Enterprise Teams

## Top Enterprise DSPs

### **The Trade Desk**

- Most widely recommended for enterprise

- Strong data integrations and reporting

- Excellent transparency and brand safety controls

- Self-serve with robust API access

### **Google DV360 (Display & Video 360)**

- Best if heavily invested in Google ecosystem

- Strong YouTube/GMP integration

- Wide inventory access

### **Amazon DSP**

- Best for retail/e-commerce brands

- Unique first-party shopper data

- Strong for lower-funnel targeting

### **Xandr (Microsoft)**

- Strong for B2B targeting

- LinkedIn data integration potential

- Good for premium inventory

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## Key Considerations for Enterprise

| Factor | What to Evaluate |

|--------|-----------------|

| **Scale** | Global inventory access |

| **Data** | First-party data onboarding |

| **Reporting** | Custom dashboards/APIs |

| **Support** | Dedicated account teams |

| **Brand Safety** | IAS/DoubleVerify integration |

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## Quick Recommendation

**The Trade Desk** is generally considered the **gold standard** for enterprise teams due to its transparency, independence, and robust toolset.

Would you like a deeper comparison on any specific use case?