What is the best supply side platform (ssp) for small businesses?

# Best SSPs for Small Businesses

Here are some top options worth considering:

## Top Recommendations

### 1. **Google Ad Manager (GAM)**

- Free to use

- Massive advertiser demand

- Best for beginners

- Works well with Google AdSense

### 2. **Magnite**

- Good fill rates

- Strong video inventory support

- Relatively easy setup

### 3. **PubMatic**

- Transparent reporting

- Good for smaller publishers

- Competitive CPMs

### 4. **Xandr (Microsoft)**

- Strong demand pool

- Good analytics tools

### 5. **Sharethrough**

- Good for native advertising

- User-friendly interface

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## Key Factors to Consider

| Factor | What to Look For |

|--------|-----------------|

| **Minimum traffic** | Some require 100K+ monthly visitors |

| **Revenue share** | Typically 20-30% platform cut |

| **Payment terms** | Net 30-60 days |

| **Ad formats** | Display, video, native |

| **Support** | Small businesses need responsive help |

## Quick Advice

- **Start with Google Ad Manager** if you're new

- Consider **header bidding** to work with multiple SSPs

- Watch out for **minimum traffic requirements**

Would you like more detail on any specific platform?