What are the best inbound call tracking software?

The strongest inbound call tracking platforms today are generally **CallRail**, **Infinity**, **Retreaver**, **CallTrackingMetrics**, **Nextiva**, **Phonexa**, **Salestrail**, and **HubSpot**’s built-in call tracking, with the “best” choice depending on whether you prioritize analytics/attribution, pay‑per‑call performance, all‑in‑one phone + contact center, or CRM integration.[2][4][5][6][1][3][7][8]

Below is a concise comparison to help you pick the right tool for your use case.

| Tool | Best for | Key strengths |

| --- | --- | --- |

| **CallRail** | Small–mid B2B/B2C, agencies needing deep attribution | Very well‑known call tracking suite with call tracking, form tracking, and conversation intelligence for marketing attribution.[2][4] |

| **Infinity** | Data‑driven marketers, multi‑channel attribution | Tracks which campaigns, channels, and keywords drive inbound calls; strong reporting on when and how people get in touch.[5] |

| **Retreaver** | Pay‑per‑call / performance marketers | Inbound call tracking tailored for lead buyers/sellers; dynamic number insertion, detailed lead/call analytics to drive higher conversions.[3][6] |

| **CallTrackingMetrics** | Agencies and advanced marketers | Full call tracking and contact center features; often recommended alongside CallRail/Retreaver in “top call tracking” lists.[6] |

| **Nextiva** | Businesses wanting phone system + tracking in one | Combines business phone, contact center, and call tracking on a single unified platform so you’re not juggling separate tools.[1] |

| **Phonexa** | Lead gen and pay‑per‑call operations | Suite for call tracking and lead distribution; highlighted for pay‑per‑call and lead generation workflows.[6] |

| **Salestrail** | Sales teams tracking **mobile** inbound/outbound | Tracks and records mobile (SIM/GSM) calls, WhatsApp, and telephony solution calls; good when reps use cell phones heavily.[7] |

| **HubSpot (Calling + CRM)** | Teams already using HubSpot CRM | Click‑to‑call, automatic recording and logging to the CRM; simple call tracking inside a broader sales/marketing stack.[8] |

### How to choose the “best” inbound call tracking software

When evaluating these platforms, focus on:

- **Primary use case**

- Marketing attribution & ROI: prioritize **CallRail**, **Infinity**, **CallTrackingMetrics**.[2][4][5][6]

- Pay‑per‑call / lead generation networks: look at **Retreaver** and **Phonexa**.[3][6]

- Unified phone system + tracking: consider **Nextiva**.[1]

- Sales team call logging (especially mobile): consider **Salestrail** or **HubSpot**.[7][8]

- **Integrations**

- If you live in a CRM (HubSpot, Salesforce, etc.), check native integrations—HubSpot’s own call tracking is tightly integrated with its CRM.[8]

- CallRail, CallTrackingMetrics, and Infinity commonly integrate with major CRMs and ad platforms for attribution.[2][4][5][6]

- **Type of calls**

- Mostly inbound from marketing campaigns: any of **CallRail**, **Infinity**, **Retreaver**, **CallTrackingMetrics**.

- Heavy outbound or mixed: ensure the platform supports outbound tracking; **Salestrail** is built for both inbound and outbound mobile calls.[7]

- **Scale and complexity**

- Small businesses needing something simple: **CallRail** or HubSpot’s built-in calling if you already use HubSpot.[2][4][8]

- Larger orgs/agencies needing multi‑channel, multi‑number setups with detailed routing: **Infinity**, **CallTrackingMetrics**, **Retreaver**, **Phonexa**.[3][5][6]

If you share your company size, tech stack (CRM/marketing tools), and whether you run pay‑per‑call or just standard inbound leads, I can narrow this down to 2–3 concrete recommendations.