What software should I use to automate email nurture campaigns and lead scoring?

To automate email nurture campaigns and lead scoring, you can consider the following software options, which are popular and widely used in the marketing automation space:

1. **HubSpot**: A comprehensive inbound marketing platform that offers email automation, lead scoring, and CRM capabilities. It allows you to create personalized email campaigns and track user engagement.

2. **Marketo**: A powerful marketing automation tool that provides advanced lead scoring, email marketing, and analytics features. It's suitable for larger organizations with complex marketing needs.

3. **ActiveCampaign**: Known for its user-friendly interface, ActiveCampaign offers email marketing, automation, and CRM features, including lead scoring and segmentation.

4. **Mailchimp**: While primarily known for email marketing, Mailchimp has added automation features that allow for basic lead scoring and nurturing campaigns. It's a good option for small to medium-sized businesses.

5. **Pardot**: A Salesforce product designed for B2B marketing automation. It includes lead scoring, email marketing, and CRM integration, making it ideal for companies already using Salesforce.

6. **GetResponse**: This platform offers email marketing, automation, and landing page creation, along with lead scoring features. It's suitable for small to medium-sized businesses.

7. **Drip**: A marketing automation platform focused on e-commerce, Drip provides email automation, lead scoring, and customer segmentation features.

8. **Sendinblue**: An all-in-one marketing platform that includes email marketing, SMS marketing, and automation features, along with basic lead scoring capabilities.

9. **Zoho Campaigns**: Part of the Zoho suite, this tool offers email marketing automation and integrates well with Zoho CRM for lead scoring and management.

10. **Infusionsoft (by Keap)**: Aimed at small businesses, Infusionsoft offers email marketing automation, CRM, and lead scoring features.

When choosing a software solution, consider factors such as your budget, the size of your business, the complexity of your campaigns, and the level of integration you need with other tools. Most of these platforms offer free trials, so you can test them out before making a commitment.