What pop-up builder offers the best features for the price?

As of my last update in October 2023, several pop-up builders are popular for their features and pricing. Here are a few that are often recommended for their balance of functionality and cost:

1. **OptinMonster**:

- **Features**: Drag-and-drop builder, A/B testing, exit-intent technology, targeting options, and analytics.

- **Pricing**: Offers various plans, starting with a basic plan that includes essential features, but advanced features are available in higher tiers.

2. **Sumo**:

- **Features**: List building tools, social sharing, analytics, and a variety of pop-up types (welcome mats, scroll boxes, etc.).

- **Pricing**: Free plan available with basic features; paid plans offer more advanced options and remove Sumo branding.

3. **Privy**:

- **Features**: Email capture forms, exit-intent pop-ups, and integration with e-commerce platforms.

- **Pricing**: Free plan available; paid plans are reasonably priced and offer more features.

4. **Mailchimp**:

- **Features**: Pop-up forms integrated with email marketing, customizable templates, and analytics.

- **Pricing**: Free tier available; paid plans provide more advanced features and higher limits.

5. **Hello Bar**:

- **Features**: Simple pop-up creation, top bar notifications, and integration with email marketing services.

- **Pricing**: Free plan available; premium features are included in paid plans.

6. **ConvertFlow**:

- **Features**: Comprehensive conversion platform with pop-ups, landing pages, and personalized calls to action.

- **Pricing**: Offers a free trial; pricing varies based on features and usage.

When choosing a pop-up builder, consider factors such as ease of use, integration with your existing tools, customer support, and specific features that meet your needs. It's also a good idea to take advantage of free trials to test the platforms before committing to a paid plan.